Digital marketing is the frontier for businesses in 2020 and in the future, which means that there is a need for every business in Australia to adopt new trends. The success of previous marketing strategies should not prevent you from ensuring you take new strategies to achieve further success.
Digital marketing continues to evolve each day hence the need for businesses to be on high alert and keep up with the new digital marketing trends globally.
Here are seven current marketing trends that each Australian business should know and consider adopting for higher returns:
1. Make your business e-commerce ready
The e-commerce industry in Australia continues to boom, and as more Australians continue to shop online, it makes business sense for businesses to be prepared for online marketing.
In 2020, more companies are moving from the standard brick and mortar stores and adopting online stores.
Statista produced a study that predicts that by 2024, more than 21 million Australians will be shopping online, and this makes it necessary for businesses to consider e-commerce going forward.
2. Integration of CHATBOTS to your website
In a digital society, people want convenience and reliability. For businesses to ensure their digital marketing strategy in Australia is compelling, they need to adopt a chatbot.
A chatbot is a computer program that can be integrated within your website or a mobile app that interacts with human users and provides the required assistance instantly. It will ensure that customers receive instant replies to specific questions on a 24/7 basis without the need to talk to a customer care agent.
3. Video content reigns supreme for online marketing
There is the belief that ‘content is king’ in 2020 and going forward, although many people will prefer video content for online marketing. Video content gives a clear assessment of what an individual expects to enjoy for goods and a feel of hospitality for services.
If you are a business that specialises in the service industry, therefore, you should consider making online marketing content in video format going forward. Very few people will have the time to read a long blog to know how to use the products you offer. With a simple video, however, you can deliver the information to your target audience.
4. Develop a mobile-optimised website
In 2020, people no longer need to use a PC to access anything on the web. Many people can now access (and will want to access) websites through their smartphones, and for Australian businesses to capitalise on this shift, they must develop mobile-friendly websites.
A mobile-optimised site will increase your business prospects significantly because customers can order your products or services conveniently. If your site does not allow potential customers using smartphones to review your products and services easily, they will be turned away.
5. Voice search is on the rise
In 2020, more online shoppers no longer want to type what they are looking for on the internet. They want to speak it to their gadget, and the browser picks it up. As a result, more businesses will integrate voice search into their websites in 2020.
Voice search is considered the next phase of online marketing, and more companies are adopting this feature. Any firm left behind could regret not making the move. To be safe, adopt a voice search feature on your website and let your visitors know about it. With it, you can even expect more traffic since it is a trend-worthy addition.
For the past few years, social media has taken the front seat in digital marketing, a trend that is expected to continue into the future. Australian businesses that have not optimised their social media platforms and incorporated them into their digital marketing strategy, therefore, should change their tact.
Social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and WhatsApp will continue to define digital marketing for businesses globally and across Australia for the next decade. As access to the internet continues to expand globally, the effects of using the platforms as a digital marketing tool are limitless.
Another trend that Australian businesses should consider in 2020 is the rising impact of social media influencers. A social media influencer refers to any individual with a massive following on social media platforms like Facebook, Twitter, or Instagram.
Many businesses globally are tapping into this resource to push their products into new markets and expand existing markets. Australian companies should also adopt this trend.
A positive opinion of a social media influencer on your product could create more awareness for your products and encourage more people to use your products.
Is your digital marketing strategy ready for 2020?
Although you do not need to abandon all your previous digital marketing strategies, you can review them and see what is not working and needs to be changed. Adopting digital marketing strategies as part of your marketing strategies can turn around the fortunes of your business.
Get in touch with us for assistance on how to keep your business at par with the latest digital marketing trends globally.
